Singer Track1 Emirates Edition Launch During Dubai Watch Week 2019

Press Release

Singer Track1 Emirates Edition Launch During Dubai Watch Week 2019

On November 2019 Singer Reimagined is attending the Dubai Watch Week to launch a special addition to its award-winning chronograph collection.

The Singer Track1 Emirates Edition is a bespoke design celebrating the significance of the region in high-watchmaking circles. The biennial Dubai Watch Week show will be held from 20th to 24th November at the Dubai International Financial Centre (DIFC).

After its participation to the SIAR 2019 Singer Reimagined reaffirms its presence during international watch fairs by participating at the Dubai Watch Week 2019 – the biennial show will be held from 20th to 24th November at the DIFC. To make its presence felt and to develop its distribution into the region, Singer Reimagined extended its offer by adding a new version of the Singer Track1 Collection specially designed for the occasion: The Emirates Edition.

Singer Reimagined is delighted to be returning to the Dubai event for the first time since the 2018 GPHG awards, where the brand was recognized with the overall prize in the Chronograph category.

To combine understanding of local trends together with collectors’ and customers’ expectations, Singer Reimagined has collaborated on the Emirates Edition with Emirati agent Luxury Solutions Consultants – Founded by Mr. Luc Perramond. Two exclusive events will be held during Dubai Watch Week:

18th November 2019 – Ritz Carlton – Dubai: Exclusively for Dubai Watch Club members, a cocktail reception will be held to present the brand and to introduce the Track 1 Emirates Edition as a preview.

19th November 2019 – Tomini Classics Showroom – Dubai: A cocktail reception for classic car enthusiasts recognizes the link between Singer Reimagined and Singer Vehicle Design across watchmaking and automotive endeavours and again, provides a preview of the Emirates Edition.

The Emirates Edition is a new interpretation of the Singer Reimagined spirit – Keeping a connection with its original DNA in the design, colors and material. Marco Borraccino has pursued a remarqueble result by combining luxury and technicity in this new edition of the Singer Track1. It represents his vision of the DWW2019 theme “Technology and Innovation”. For the Track 1 Emirates Edition, Singer Reimagined combines sober colors with bright finishing. This contrast has become a signature in the Singer’s watch-making designs. Contrast in the case: Singer plays with light reflection by choosing to match light-absorbing materials with reflective ones. A matt black ceramic aluminum case is selected, contrasting with ZRN finishing. At the same time colour- contrast is seen in the interplay of black vs. gold.

Contrast in the dial: Singer Reimagined selects a very specific khaki green hue representing for a sporting look together with an elegant and sober touch. The khaki green background then highlights Singer’s signature orange seconds/minutes and hours hands. Golden details - the tachymetric flange, cabochon, crown and pushers - are finished in gold. The unique, rotating hours and minutes discs are engraved with ecru SLN 7 graphics to match the dial elements.

Ceramic- Aluminum: The material of the case is created through oxidation using electro-plasma technique that transforms the upper layer of the aluminum into a ceramic. This process insures that the case retains the lightness of aluminum together with durability and scratch resistance of a ceramic material. ZrN treatment: Beyond the golden color it gives to titanium, ZrN treatment helps to improve resistance to wear and enhances the hardness of the upper layers of the material.

The AgenGraphe, the caliber powering the Singer Track1 stands apart from all previous chronograph movements. The result of a decade of development, this groundbreaking piece of mechanical ingenuity completely redefines fundamental principles that have remained unchanged for decades. 

The underlying idea that led to the invention of the AgenGraphe was to enhance the legibility of the chronograph – which is usually poor – with the use of small counters spread out across the dial. Thanks to a radically new architecture, the AgenGraphe brings together all the chronograph functions in the centre of the watch, allowing for an easy and intuitive reading of elapsed time. To further enhance legibility, the chronograph incor- porates jumping minute and hour indicators.

To connect the chronograph mechanism to the timekeeping gear train, the AgenGraphe features an innovative clutch mechanism. The coupling is made horizontally which requires less space, yet it is made using friction, just like a vertical clutch. The dial-side rotor (made possible because the hands are on a central axis) leaves an unimpeded view of the movement and its 477 meticulously finished parts.